The Trap I Keep Falling Into
A year ago, I launched Girl, Log Off—but fear made me quit and return to the toxic grind. I share the painful truth about the self-sabotaging cycle and why this time, I'm finally jumping.
It’s funny how sometimes life brings you back full circle.
At least, that’s what most recently happened to me.
That startup company I helped launch after moving halfway across the country? I left after my five-month contract ended. And once I arrived in Texas, the decision was made: I was going to launch a new brand, a movement, called Girl, Log Off.
It's been a year since then, and still no brand launch.
No podcast recorded. No newsletters released. No elaborate social media campaign.
Nothing.
So why is that?
I’ll tell you. Fear.
I was scared to launch. I was too scared to even try.
Scared of failure. Scared of what people may or may not think. Scared of all my work not amounting to anything.
And it was that fear that brought me right back to where I started.
What happened in between that time? Let me tell you a quick story...
The Cycle
It was the beginning of the new year, and the start of 2025 seemed hopeless. I had just driven all the way from Fort Wayne, Indiana, to the Dallas-Fort Worth area where my mom was living, mourning the loss of my pet rabbit Buns, curled up on her couch, and feeling sorry for myself after choosing to leave behind everything I had worked my entire life for. I’d helped launch that startup, but I couldn't see a future for myself there.
In those dark moments, I truly felt like my life was over.
But then I had an idea: Girl, Log Off.
I began designing logos and merch and an elaborate social media strategy. I drafted ideas for the podcast, the newsletter, the marketing funnel. All of it.
And then I gave it up and decided to go back to the grind. The same grind that destroyed my mind, body, and soul. And it sure as hell didn't disappoint.
Taking the Leap
So here I am, almost exactly a year later, in the same exact spot, having left yet another toxic work environment. But this time, I’m stronger. More empowered. More everything.
I know that it's not going to be an easy road and that there are going to be a lot of ups and downs. But one thing is for certain: if I don't do this now, I’ll just wind up in the same spot over and over and over again until I actually take that leap of faith and jump.